Consumer promotions, such as discounts, coupons/vouchers, loyalty programs, and contests, play a vital role in the FMCG sector, primarily because they engage customers and encourage them to buy more products. However, given the high competition and frequent purchases in this sector, these promotions need to be frequent and effective to make a real difference in the sales and revenue charts. And this is where our role as a marketing automation platform begins. There are five applications on our platform that you can use to streamline the creation and communication of special deals or consumer promotions to your customers. Let’s have a look at them!
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Everything you need to know about consumer promotions using iPresso
Promotions, special offers, and discounts can be extremely effective when it comes to increasing sales, especially in the FMCG sector, but not only. In this post, we will focus on consumer promotions – how to prepare for them and how to make them effective so that your business can grow and attract more customers.