American Millennials Likely To Be Loyal To Brands That Respond On Social Media

American Millennials Likely To Be Loyal To Brands That Respond On Social Media

A brand’s presence in social media has a direct link to the loyalty of its customers. As much as 72% of American millennials prefer the brands that respond to feedback on social media over the brands that don’t do it, according to a survey conducted by The Harris Poll for TELUS International.

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Every generation has its own social media habits and brands must adjust

Every generation has its own social media habits and brands must adjust

It is expected that in 2018 there will be around 2.67 billion social media users in the world. According to a report published by Personal Money Service, different generations tend to use different social media for different reasons. Brands will have to adjust their strategies to benefit from their social marketing efforts.

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46% of consumers made a purchase influenced by social video

46% of consumers made a purchase influenced by social video

74% of consumers admit there is a connection between watching a video on social media and making purchase decisions while 46% said they bought a product as a result of watching a branded video on social media – according to the Science of Social Video, a survey of 5,500 consumers in the UK, France, Germany, US and Australia, published by Brightcove.

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