Every generation has its own social media habits and brands must adjust

Every generation has its own social media habits and brands must adjust

It is expected that in 2018 there will be around 2.67 billion social media users in the world. According to a report published by Personal Money Service, different generations tend to use different social media for different reasons. Brands will have to adjust their strategies to benefit from their social marketing efforts.

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46% of consumers made a purchase influenced by social video

46% of consumers made a purchase influenced by social video

74% of consumers admit there is a connection between watching a video on social media and making purchase decisions while 46% said they bought a product as a result of watching a branded video on social media – according to the Science of Social Video, a survey of 5,500 consumers in the UK, France, Germany, US and Australia, published by Brightcove.

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