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Shopify and Twitter expand their reach on social media

Recently Shopify and Twitter announced a deal allowing Shopify merchants to sell their products on this social media platform. Thanks to this change, Shopify merchants in the US will be able to open a virtual storefront on Twitter.

According to this new deal, Shopify retailers will be able to sell their products on Twitter in two ways. First, by displaying up to five products on their Twitter profiles, and secondly, by using Twitter Shops, which is a pilot feature letting vendors advertise up to 50 products in a tab linked to their profile.

This new feature is a part of Elon Musk’s plan to turn Twitter into a “super app.” Musk wants Twitter to combine social media, online shopping, and payment features. This deal can be beneficial for both parties, as both Twitter and Shopify struggle to maintain their market share. Twitter shares have fallen 10% this year, and Shopify’s – 76%

Maciej Mazurkiewicz

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