Marketers Will Increase Their Video Efforts In 2018

Marketers Will Increase Their Video Efforts In 2018

Just 6% of marketers currently see themselves as innovators when it comes to online video marketing. However, almost 80% of respondents report that they are willing to increase their video advertising in 2018 to build stronger relationships with viewers, according to Innovid’s new report Where are Brand Marketers Taking Their Video Strategy in 2018?

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Online Video Viewing To Rise By 20% In 2017

Online Video Viewing To Rise By 20% In 2017

Zenith’s Online Video Forecasts 2017 report predicts that online vide views are set to grow by 20% this year. This trend will be driven by a 35% increase in viewing on mobile devices to 28.8 minutes a day, while viewing on fixed devices (PCs, laptops and smart TVs) is going to increase by just 2% to 18.6 minutes a day.

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