Do you want to improve CX in your company? In the omnichannel world, you need to provide users with what they need, when they need it, and through the channel they prefer. Martech can help you significantly with this task; to be more specific – you need two types of tools.
The omnichannel model assumes that you put the customer in the very center of everything you do, marketing and sales-wise. The goal is to provide users with seamless and integrated service. It all has to be convenient, quick, and effective. And that’s where two tools come in handy.
The first one is DAM – digital asset management software. It’s used to create a repository of digital assets (photos, videos, documents, templates, and other digital content) that is easy to access, manage, and distribute. The second tool that you need is a DXP – digital experience platform. It’s an advanced CMS platform that enables users to manage all communication and marketing channels within one dashboard. Proper use of these tools can substantially increase customer experience in your company.