According to recent study, almost half (49%) of customers is ready to switch to another e-commerce business if it provides virtual try-out tools and/or shopping advisory services. The digital transformation has affected not just retailers, but their customers as well. If you want to outrun your competitors, you have to make sure you provide the best shopping experience possible.
No wonder retailers are looking for better, more simplified ways to engage their customers and keep them happy. The e-commerce industry is always changing and customer expectations seem never to stop growing. Moreover, usually, customers aren’t loyal, they’re just after the best service they can get.
If you want to retain customers and develop your market position, taking care of customer service and shopping experience should be your number one priority. Introduce new services and features (like mentioned above virtual try-out) and stay up to speed with what’s going on in the industry. It’s the only way to stay afloat.