Automation is beneficial not just in marketing but in business operations and even infrastructure as well. Thanks to it, your company can save a lot of time and manual labor. The latest report published by Gartner proves the upwards trend in automation adoption.
According to a Gartner survey published in early October 2022, as much as 85% of infrastructure and operations (I&O) leaders (that do not have any full automation solutions) expect to become more automated in the next two or three years. Gartner predicts that by 2025, 70% of organizations will implement structured automation, which is a significant increase from the 20% result in 2021. The main benefits? Increased operation flexibility and efficiency.
Whether you think about operations, infrastructure, or marketing, automation is almost always beneficial. If you want to know more about the latest Gartner survey, take a look at its summary.