Even in the age of social media, email marketing still plays a vital role in your marketing activities, especially when it comes to customers who are already in your database. Nowadays, it’s relatively easy to automate email communication, especially with such a tool as iPresso. Read on to see what email marketing automation will give you!
In a recent study, HubSpot asked about the marketing channels that drive the highest ROI (return on investment). Interestingly, email marketing was in the 2nd place ex aequo with paid social media content and content marketing:
This means that you shouldn’t underestimate this channel. Email marketing can be very helpful, especially when it comes to:
- Staying in touch with your customer base
- Distributing vouchers and promo codes
- Sending out newsletters and company news
- Sending out important technical information and company updates
And the best thing is that all four aspects of email marketing can easily be automated with iPresso! With our help, you can either send out specific messages, such as company news to all or selected customers (yes, iPresso also enables you to segment your target audience and send emails to different recipients depending on your needs) or build custom-made marketing automation scenarios where emails are sent on auto-pilot in response to a specific action taken by your customer.
Here’s an example: A customer enters your website and wants to download your lead magnet. To do so, they share their email address. This is where iPresso steps in the game; a marketing automation scenario is activated, the customer is automatically added to your CRM, and they get and automated email with the lead magnet.
Let’s have a look at what benefits such a setup offers:
Put your marketing on auto-pilot
Marketing can take a lot of time. Marketers should do whatever they can to automate as much of it as possible. With email marketing, almost everything can be automated, including the email creation process itself. iPresso gives you access to tons of nicely designed email templates that are ready to use for different purposes.
With iPresso, you can automate the whole communication flow, where email marketing plays a vital role. This way, you can automate a big chunk of your marketing and sales activities. This gives you more flexibility and opportunity to focus on more strategic aspects of your marketing.
This is especially helpful when you already have some marketing features set up on your website, and you want to add email marketing into the mix.
Get more customers
Email marketing can help you get more customers, especially if you collect their email addresses in different places (websites, social media, online stores, etc.). The more email addresses you have in your database, the more sales opportunities you can use. But to do so, you need to stay in touch with those people and remind them about your brand and your offer (don’t be too pushy, though).
With email marketing automation, you can easily schedule regular emails, such as newsletters, to keep the communication with your potential and current customers open. It’s a good idea to include some sales incentives in your newsletters, especially when you run a B2C type of business.
Grow sales
Automating email marketing can also help you grow sales. How so? As we’ve already mentioned, you can use each email you send to your database to include some sales-encouraging elements, such as:
- Promo codes and vouchers
- Time-limited offers
- Additional discounts
- Early access to presale, etc.
The goal is to trigger your customers to place more orders with your company, and thus increase both AOV (average order value) and the number of orders your company receives every month.
Save a lot of time
Do you still manually send your emails? Of course, some of them need to be sent manually, especially when only one person is the recipient. But manually sending mass messages is just a waste of time. Doing so email after email will not get you better results (modern email marketing tools work their way around spam filters), so there’s no point in doing that in 2025.
Instead, you should automate as many emails as possible to save yourself a few hours of work every week. Use this time to plan new campaigns and optimize your website as well as the sales funnel. Your company will benefit and grow, and you’ll have one more reason to use marketing automation!
Improve personalization in your business
iPresso gives you access to a whole set of marketing automation tools. Combine email marketing with our personalization solutions, and you can send emails that are tailored to different target groups (segmentation) and individual customers receiving your emails (personalization). Why is this so important?
For one thing, your customers simply expect to receive personalized emails with messaging and offers tailored to their situation. That’s a standard thing in 2025. And secondly, such emails are more likely to achieve their goal, which usually is about closing more deals, selling more products, or getting the customer to stay with your brand for longer.
Wrapping up
Put all these benefits together, and your business can reach a whole new level of efficiency with email marketing automation! And we’re here to help you achieve just that. At iPresso, we have a whole list of tools that are designed to either save you some time, increase your effectiveness, or both.
If you’re not yet using marketing automation in your business, now is a good time to start! And with us, you can test the waters for free (no credit card needed). Just send us this short form, and our team will give you free trial access to iPresso, including marketing automation scenarios and email marketing automation!
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