You certainly don’t intend to offer customers only products you don’t currently have in stock. Recommending well-described, purchasable goods is the key to success, but even the best-prepared marketing campaigns won’t attract customers if you don’t have an organized database with data. With Feed Manager you will manage products in many ways, and thanks to automatic updates you will avoid mistakes with availability and your customers will always buy what they care about!
What is a product feed
A feed is otherwise a file with the most important information about your goods and services. It contains such things as an identifier, product name, description, price, availability, quantity of items, a link to a photo and a link to the product page. This way you always have current information about goods, and even if something is out of stock, the customer will be kept up to date with such information. Most often feed is used in online stores, but it can also be used in tourism or education.
Why you need Feed Manager
First of all, you don’t have to manually enter all product data, so you save time. Importantly, Feed Manager can pull information from various sources and use it for product recommendations. With iPresso, you can create an email in which some of the data is automatically downloaded from Feed Manager, so you can send customers, for example, information about the re-availability of a certain item or about a new promotion that has appeared for selected product categories. With Feed Manager and marketing automation, you can be sure that regardless of the chosen communication channel, the data of your goods will be up-to-date and the price will be identical to the one you offer in the store. This is especially important for your customers. After all, you don’t want someone to see an ad for a porcelain vase for $100, even though it’s actually impossible to buy it for under $200 on your site. You will never build trust and a strong relationship with your customers if they get false information from you.
Combine Feed Manager with recommendation frames
With recommendation frames, your feed products will not only be displayed in emails or SMS messages, but you can also create personalized recommendations in the form of pop-ups and on-page elements. Thanks to different types of templates, you can aesthetically recommend different goods, even if you are not familiar with coding and programming languages. In iPresso, the wizard is intuitive and the product data is automatically pulled from Feed Manager, so creating recommendation frames is quick and very easy.
Feed Manager in action
You already know that without Feed Manager it is hard to run any business, especially to sell in an online store, where goods change every day and many times. A user who has seen a sold-out product may ask you to notify them of renewed availability. With MA scenarios and the use of Feed Manager, you will automatically send a message to each such person, and display a link to the specific product. Of course, you can perform such actions manually, but there is a high probability that you will react too late and the customer will get a message about the availability of something that has sold out again. With such messages, you will not only create clutter in your database, but you will also lose many customers who are likely to eventually buy the same product from a competitor. With Feed Manager you will gain time and satisfied buyers.
Summary
Feed Manager will allow you to manage your product data conveniently, and your customers will always receive messages with up-to-date product prices, regardless of the chosen communication channel. From now on you will have all the most important information gathered in one place, and every product change will be automatically updated in Feed Manager, so you will avoid unnecessary errors.
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