Your 2026 Marketing Automation Strategy: How to Use iPresso Data to Create a Winning Plan for the Coming Year
Instead of searching for inspiration in global trends from the other side of the world, look into the heart of your own marketing. Today, we are creating a strategic guide for the next 12 months, proving that your iPresso data is the most accurate roadmap for your business. Stop guessing what your customers want in 2026 – they have already told you through their actions over the past year. It is time to turn this information into measurable profit.
Don’t rely on crystal balls – read the data
At the turn of the year, many marketers fall into the “trends” trap. They read dozens of reports on what will be trendy in social media or which color will dominate design. Meanwhile, the best marketing strategy isn’t built on gut feelings or general forecasts from global giants. It is built on the analysis of your own customers’ behavior.
Your iPresso account is a gold mine. It holds the answers to the question: “What should we do in 2026?”. Instead of looking to the competition for inspiration, look deep into your own database. There lies a history of successes, failures, and untapped opportunities that we will now transform into your success.
Step 1: Audit the past – Where is your money?
Before you move forward, you must know where you stand. Analyzing data from the past year will allow you to identify your company’s growth engines. Focus on three pillars:
- RFM Analysis: Check which customer segments are truly sustaining your business. Who belongs to the “Champions” group, and which customers have started to churn? This is where you will discover where the greatest profit potential lies.
- Scenario Analysis: Review your automations. Is your welcome scenario actually engaging? Which stages of the abandoned cart recovery generated the most returns, and which were ignored? iPresso precisely shows conversion at every step of the journey.
- Campaign Analysis: Draw conclusions from your direct communication. Which email subject lines had the highest Open Rate? Did SMS work better as a promotional reminder or a quick alert? Compare the effectiveness of email, SMS, and Web Push notifications.
Step 2: Turn insights into measurable goals
An audit without conclusions is just statistics. A real strategy begins when you turn data into specific goals for 2026. Avoid vague statements like “we will improve our marketing.” Focus on measurability:
- Insight: “Our VIP customers generate 40% of revenue, but we communicate with them the same way as the rest of the database.”
- Goal: In 2026, we will increase sales in the VIP segment by 15% through offer personalization.
- Insight: “The abandoned cart scenario based only on email has a 5% success rate.”
- Goal: In Q1 2026, we will increase cart recovery effectiveness to 8% by implementing multi-channel communication.
Step 3: Create an action roadmap
Once you have your goals, break them down into specific technical and creative tasks within the iPresso platform. Your roadmap is your growth manual:
- Actions for the VIP goal: Design and implement a dedicated marketing automation scenario exclusively for “Champions.” Add exclusive benefits, early access to new arrivals, and a recommendation system based on their unique purchase history.
- Actions for the “Cart” goal: Rebuild the current scenario. If an email hasn’t worked within 2 hours, program an automatic SMS sent with a time-limited discount code. Run A/B/X tests on content and visuals to find the perfect message.
Summary
Planning based on your own data is the most reliable way to succeed in 2026. Instead of copying other companies’ strategies, you are creating a plan perfectly tailored to your audience and the specifics of your business. iPresso provides all the tools you need to extract this knowledge and turn it into real profit.
Don’t let the potential of your data go to waste. Fill out the brief, and our experts will help you design a data-driven strategy that will achieve your business goals.
