MAiA – AI Assistant in iPresso
Most AI marketing tools work the same way: you ask, you get an answer based on the model’s general knowledge. And you hit a wall pretty fast — because the AI has no idea what your last SMS campaign looked like, or why your open rate in October was 12% lower than in September.
MAiA works differently. It’s an AI assistant built directly into iPresso. When you ask it something, it pulls from your actual campaign data.
Meet the newest addition to iPresso Marketing Automation — and it’s only getting better.
Fast data analysis
You’re putting together a report for management. In front of you — email, SMS, and push campaign results from the last month. To make sense of it all, you need to export data from multiple places and carve out a serious chunk of time.
With MAiA, you ask a few questions and get answers in seconds. That’s not a figure of speech — MAiA cuts analysis time from hours to seconds because it has direct access to your iPresso data. (And just so you know: it doesn’t have access to your customers’ personal data, so you don’t have to worry about that.)
One view instead of ten tabs
Marketing automation means juggling multiple channels at once: email, SMS, on-site messages, product feeds, WhatsApp. Every channel generates its own data and demands its own analysis.
MAiA brings it all together in one place. You can ask, for example, how your email campaign performed compared to SMS messages sent in the same time window — and get a clear, unified answer without jumping between views and reports.
It’s a real game-changer for anyone managing multi-channel communication.
Zero setup
AI tools are great — until you hit the implementation requirements. Integration, configuration, exporting data to an external system, a pilot run, team training.
MAiA has none of those barriers. It runs inside iPresso, requires no separate configuration, and doesn’t need your data exported to some external AI cloud.
AI that grows with you
MAiA isn’t a static tool. We’re adding new features and capabilities on a rolling basis — the assistant you’re working with today will be able to do more in just a few weeks.
This matters because the marketing automation landscape moves fast. Communication channels keep evolving, data keeps getting more complex, and marketers keep raising the bar. MAiA grows with those demands — and you don’t have to lift a finger to take advantage of what’s new.
Real insights, not generic advice
Here’s what sets MAiA apart from most AI assistants out there: MAiA doesn’t rely on generic model knowledge. When you ask about campaign performance, you don’t get a response like “email open rates typically fall between 20–25%” — you get answers based on your actual campaigns and your own system data.
How do you find out what MAiA can do?
There are two ways to find out.
If you’re already an iPresso customer, reach out to your Account Manager — they’ll get the AI assistant up and running on your account.
If you’re not a customer yet, fill out a short brief, and we’ll show you MAiA in action during a free demo.
FAQ
Does MAiA require a separate subscription or any setup?
No. MAiA is built into iPresso and requires no separate configuration or integration. If you have access to iPresso, you have access to MAiA.
What channels does MAiA cover?
MAiA analyzes data from email, SMS, on-site messages, in-app notifications, WhatsApp, and product and content feeds — all in one place, no tab-switching required.
Does MAiA use my actual data or just the AI model’s general knowledge?
MAiA pulls real operational data from your iPresso account. It doesn’t estimate results based on industry data or benchmarks — it answers based on what actually happened in your campaigns.
How fast does MAiA generate answers?
Analysis that used to take hours — pulling together data from multiple channels, comparing campaign results — MAiA handles in seconds.
Will MAiA keep improving over time?
Yes. New capabilities and features are added on a rolling basis. MAiA is a product that keeps evolving, not a static tool — iPresso users get access to new features automatically, with no extra effort on their end.
Does MAiA replace a marketing analyst?
No — but it significantly cuts down on the manual work an analyst has to do. MAiA takes over the tedious part: gathering data, compiling results, identifying patterns. The decisions and interpretation still stay on the human side.
