The use of Marketing Automation brings many benefits to employees. Not only does it make work easier, but it also reduces the time to perform duties and reduces the possibility of mistakes. In this article, we will show that, properly used, marketing automation significantly increases team productivity.
How MA affects your team
Many entrepreneurs think that marketing automation can only be used for customer communication. In reality, Marketing Automation has many functions that are useful inside an organization. Did you know that with its use you can send training information to employees and even better manage projects? There are many more examples of using MA internally:
- Communicating with employees at the highest level – regardless of the business, the team should keep each other informed about the work being done, and thanks to automation, you can select people (or segments, for example, with marketing staff only) and send them the right message.
- Everyone has a voice, i.e. create surveys for the team – do you have doubts whether the new facilities are useful for the team? Do you want to improve the work in the company? Forms sent out to employees, will allow you to express your opinion and provide ideas, useful for further operation and development of the company.
- Welcoming a new employee – with MA you can easily prepare a personalized email (for example, with the name of the new employee and the name of his position), as well as carry out onboarding and provide all the necessary materials. In this way, from the first days of work, the person will not feel lost and will easily find their way to their duties.
What marketing automation tools improve work in the company
Using MA to communicate with the customer also helps to improve productivity in the team. Sometimes the impact is felt only after several months or years, other times the effects are visible almost immediately. There are many tools available, making the job easier:
- Marketing Automation scenarios reduce repetitive, manual tasks – instead of sending messages manually each time and then giving a reminder to everyone who hasn’t read the email, just create the right scenario in iPresso. The employees who will take care of it do not have to control the number of mailings themselves and keep an eye on the time, because the system will do it for them. This is, of course, a simple example of how it works, but scenarios have many possibilities and you can create even very elaborate schemes. By doing so, the team will save time, plus reduce the risk of mistakes.
- Instead of struggling with programming, use templates and no-code solutions – at iPresso you will make your employees’ work easier, and at the same time you won’t have to invest in expensive programming courses and training. Simple wizards with a friendly interface and templates, will prove helpful in any company. Drag&Drop solution (used, for example, in email marketing) will allow you to create emails to customers in a few moments even for people who do not know programming languages, which will contribute to huge time savings and increased productivity.
- Use MA, and the analysis of results will become simple and transparent – everyone knows how important it is to control various indicators in a company. It is on proper analysis that further actions to be taken depend, so the tools used should be convenient to use and streamline the work of the team. Marketing automation allows you to define the indicators yourself (e.g. KPIs), as well as generate reports, or count the most important data. In this way, getting results will be much more efficient, and employees will not have problems with analyzing the information received.
Summary
Marketing automation affects the productivity of the team and, with the right tools, enables them to work more efficiently and save time. Many companies use automated messaging, which is much more effective. MA tools are easy to use and relieve the team of many responsibilities. In this way, employees can perform their tasks faster and better.
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