Black Friday is coming soon, are you ready/prepared for it? Do you have many customers and want to notify them all about the best promotions? Are you planning a huge time-limited sale, but are worried about whether you’ll have time to send out all the messages? Use marketing automation tools and attract new customers on Black Friday!
Advertise price cuts by sending emails to encourage purchases
Think emails are no longer popular? That’s a mistake! Emails are still one of the most effective communication channels, and there is a high likelihood of encouraging a customer to buy through marketing campaigns transmitted through this route. We recommend using segmentation and message personalization to reach each customer individually and further encourage them to buy. With our Drag&Drop editor, you can create emails in a matter of moments! Marketing Automation allows you to schedule messages to be sent at the time of highest user activity, which will help you increase the rate of email opens and link clicks. Remember to take care not only of the content of the ad, but also the overall design, which should be eye-catching, but also consistent with the color scheme and aesthetics of the entire company. For example, a children’s toy store won’t entice people with a color scheme in shades of gray and green, but a bookstore can do an ad campaign on war books with such a color scheme and it should get a positive response. On Black Friday, you can incorporate the color black into your graphics, but you must remember to keep moderation and add other colors as well.
SMS will notify customers when the sale begins
Are the last hours left until Black Friday? Remind people that they should shop with you on that day! Of course, you can send emails to encourage people to take advantage of special discounts, but some goods may already be sold out before someone has time to check their email. SMS messages are read by most recipients within minutes of being sent, so it’s a good way to have a last-minute campaign before this important event. By running an online store with different categories, you can specify which messages you want to target a particular user. This way, a person who wants to buy a lamp for the living room will get a link to the biggest lighting sales, while a person interested in products from the “Kitchen” section will get a link to discounts on all kitchen countertops. Remember that SMS has a limited amount, so create short messages, for example: “Hi Audrey, Black Friday is tomorrow! Click on the link and see what we have prepared for this day especially for you! [Link]”
Take advantage of e-Couponing and create customized discount codes
Did you know that iPresso allows you to generate custom codes for your customer? Black Friday can be an opportunity to adjust the size of the discount depending on the person’s activity. No problem, a loyal customer will receive a code for 30% discount for the whole Black Week, and other contacts in the base, for example, 20% for one day only. All you have to do is create the right scenario for this. In iPresso you have many opportunities to use loyalty tools, such as e-Couponing. Having your own products, you will create all sorts of sweepstakes by printing the generated codes on the packages, and Black Friday can be the perfect day to end the action and announce the winners.
Apply recommendation frames and present the most interesting deals for Black Friday
Some people enter the site out of curiosity, while others are looking for specific items. With recommendation frames you will display a proposal of offers individually tailored to the customer, so you will increase the likelihood of making a purchase on your site. In iPresso, we have the ability to integrate with Vertex AI (Google Cloud’s environment for creating and managing machine learning models), which will allow you to display in recommendation frames various products that Google will recommend in relation to the activity of an individual user. For example, a person who first entered the store’s website and viewed only “Jackets” may display a recommendation of three coats on sale, but another customer, also viewing this category, will be shown a recommendation frame with one coat and two handbags, because just here products similar to those he recently purchased will be recommended. Recommendation frames don’t have to be used only to show goods from the store, you can also use them, among other things, to present your services in an interesting way.
Use MA scenarios and plan your campaign according to customer behavior
Every customer has an individual approach to ads and their effect on the decisions they make. There are some who will make an order immediately after a message with a discount code. Some don’t even need to be persuaded, since they were planning to buy from your store anyway. Some shoppers will probably add a few products to their cart, but for some reason won’t complete the order. We know that there are different types of customers and no one can check the actions of each individual, so with iPresso you will create Marketing Automation scenarios that will trigger a specific action by themselves based on the person’s actions. A properly designed scenario will automatically guide the user through the entire purchase path, for example, after entering the website and adding a product to the shopping cart, the person will be shown a recommendation box with other similar items, and if he/she does not complete the order for 3 hours, he/she will receive an email reminding him/her about the products in the shopping cart and informing him/her about the passing Black Friday sale. Of course, you have many more options, so we’re sure you’ll be eager to use Marketing Automation scenarios in your business.
Summary
Black Friday is the perfect opportunity to take full advantage of the potential of Marketing Automation. The right tools will help to attract new customers and increase sales in the company, regardless of the industry and number of employees. Automatic sending of personalized messages through various communication channels, product recommendations in an interesting graphic form, or responding to actions taken by the customer are just some examples of Marketing Automation that you can use for Black Friday.
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