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Author: Jakub Wyciślik (Jakub Wyciślik)

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Let’s rescue abandoned carts! A retargeting scenario and best practices [2024]
14 March 202413 March 2024by Articles

Let’s rescue abandoned carts! A retargeting scenario and best practices [2024]

If you don’t have retargeting in place, you lose many potential customers every month – it’s a fact. On the other hand, when you implement retargeting, you can increase the number of orders and customers and for just a fraction of what you need to pay for a new customer. In this post, we want to show you how to make the most of retargeting in your online store so that you can build a more stable online business. Let’s have a look at the retargeting best practices. And later on, we also have a template retargeting scenario you can use!

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Why do you MUST segment your contact database?
6 March 20246 March 2024by Articles

Why do you MUST segment your contact database?

The people we can attract as potential customers are truly diverse. Therefore, a company that wants to communicate effectively with them should not use a one-size-fits-all approach. The key to reaching the customer is to understand their needs, interests and capabilities, and then tailor our offer to these specific things. Proper grouping of our clients, i.e. division into different categories, is the basis for being able to talk to them in a way tailored to their individual preferences.

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iPresso integration with Magento: sell more in e-commerce
1 March 202429 February 2024by Articles

iPresso integration with Magento: sell more in e-commerce

In today's e-commerce world, effective customer data management and an effective marketing strategy are crucial to the success of businesses. Integrating marketing automation tools and an e-commerce platform can significantly improve the effectiveness of your marketing efforts. One example of successful integration is the combination of iPresso with Magento - two powerful tools that together can revolutionize the way companies run their marketing campaigns.

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10 things to remember when designing responsive emails
29 February 202428 February 2024by Articles

10 things to remember when designing responsive emails

In 2024, when you’re creating mailings, you simply need to take mobile users and their preferences into account. That’s because the majority of them use mobile devices to check emails daily. And if your mailing is not responsive – you won’t get much attention from mobile users. Let’s see what you need to pay attention to when designing responsive emails.

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In the business, writing thank-you emails comes in handy on multiple occasions, e.g., when you want to thank someone for placing an order or signing up for your newsletter. Thank-you emails show that you care for your clients and appreciate doing business with them. In this article, we’ll show you how to write a perfect thank-you email and what it should include.
22 February 202416 February 2024by Articles

How to write a perfect thank-you email

In the business, writing thank-you emails comes in handy on multiple occasions, e.g., when you want to thank someone for placing an order or signing up for your newsletter. Thank-you emails show that you care for your clients and appreciate doing business with them. In this article, we’ll show you how to write a perfect thank-you email and what it should include.

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Suppose you run a digital marketing agency and you want to use email marketing to grow your client base. So, you go online and purchase a ready-made list of 50,000 email addresses of medium-sized company owners in your target sector. Let us tell you why this is a HORRIBLE idea.
20 February 202416 February 2024by Articles

4 reasons why you shouldn’t buy an email base

Suppose you run a digital marketing agency and you want to use email marketing to grow your client base. So, you go online and purchase a ready-made list of 50,000 email addresses of medium-sized company owners in your target sector. Let us tell you why this is a HORRIBLE idea.