Every purchasing process can be depicted as a journey. Analyzing and optimizing this process can help you win more customers and make your business more stable. How can marketing automation help you with this? Let’s find out!
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Author: Jakub Wyciślik (Jakub Wyciślik)
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B2B Marketing: How marketing automation supports the sales process
B2B marketing differs significantly compared to B2C. Here, the majority of marketing activities revolve around supporting the sales process. Although there is room for strictly image-based campaigns, the fact is, B2B companies are mostly focused on increasing sales. If that’s true in your case, how can marketing automation streamline your everyday work?
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What is context-based marketing?
On our blog, we frequently mention that personalization is all about reaching the right customer with the right message at the right time. Context-based marketing (sometimes referred to as contextual marketing) has the same goal. Let’s have a closer look at what this technique has to offer.
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Relationships between contacts – a new level of personalization.
Almost every successful marketing campaign starts with selecting the target audience. This means you need to have some contacts/recipients in your database. And when you do, you need to effectively manage this database so that you can reach your users/customers with a tailor-made message and benefit from full personalization. Let’s talk a bit more about that.
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iPresso Satellite: react to external conditions in real time.
Purchasing habits of many customers depend on external conditions. Clothes, sporting goods, outdoor equipment, even grill-related products – we buy these things mostly when conditions outside are favorable. At iPresso, we understand this dependence; that’s why we introduced iPresso Satellite to our offer. It’s probably the very first marketing automation system that reacts to external conditions. Let’s have a look at it.
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10 processes in your company you can automate right away
It’s a common misconception that automation is only for email marketing. Today, with advanced marketing automation platforms, you can automate many more processes (both marketing and sales-related) going on every day in your business. The benefit? Saving a lot of time, obviously! Let’s have a look at what you can automate almost immediately using iPresso.
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Automate your industry event with iPresso
So, you decided to organize an industry event for your customers, stakeholders, and coworkers. That’s a big assignment! There’s a lot of planning involved, as well as other things such as marketing, agenda, invitations, and venue. Thankfully, with our help, you can automate many elements on your to-do list. Sounds interesting, doesn’t it? Let’s have a look.