Competition in the marketing landscape is intense. To stand out, continuous learning and improvement of skills is necessary. Marketing certificates are becoming more and more popular among professionals. Both those experienced and those just starting their careers. We present iPresso Academy certificates - a great way to gain new knowledge and crown it with official confirmation.
Nowadays, manufacturing is not just about making high-quality products. Manufacturing companies need to market their services and build good relations with clients in order to stay in the market and grow. This requires a strategic approach to marketing that’s based on analytics and automation. And this is where our role begins! In this article, we want to show you what marketing automation is about in the manufacturing industry. We will focus on the benefits you can expect and how to implement marketing automation in manufacturing. Let’s get right to it!
Let's step into the world of the most annoying and intrusive digital spam you can imagine. Of course, you are now thinking about those annoying and unwanted emails. True, they are a real nuisance, but it is worth noting that spam is not limited to just this one type.
When running a business, developing an effective e-mail marketing strategy becomes a key aspect. It is a tool that is not only an integral part of today's business world, but is also dynamically gaining popularity over the years.
In the dynamic digital marketing landscape, companies need to up their game by turning to data-driven strategies that enable them to make informed decisions and improve their campaigns. Put briefly, data-driven marketing is a very effective approach to online marketing and advertising that leverages data analytics, customer insights, and diverse marketing technologies (including marketing automation!) to create targeted and personalized campaigns. In this article, we will show you what data-driven marketing is all about. We will also have a look at its importance in the modern business environment and practical steps on how you can implement it effectively.
Email content marketing enables brands to communicate effectively and efficiently with potential customers. Moreover, with email segmentation, marketing teams can send the right messages to the right prospects. Over time, email marketing content can help your business grow by improving brand recognition and customer loyalty.
E-mail marketing is one of the most profitable tools compared to other advertising methods. The effectiveness of mailings is impressive - the average return on investment is $36 for each spent. How will e-mail marketing work in the Travel industry?
