Customer experience is something every entrepreneur should be vitally interested in. It’s a result of all the interactions customers have with your company. It’s also what they think about your products and customer service. In this article, we’re going to show you what customer experience is, why it is so important, and how to measure...
Author: Maciej Mazurkiewicz (Maciej Mazurkiewicz)
What is metaverse, and what does it mean for the MarTech sector?
Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between three CEOs involved in the metaverse. The number of companies involved in the metaverse market is already counted...
What is NPS and what industry benchmarks should be important to you?
Every company wants to have satisfied, loyal customers who are likely to recommend your business to others – friends or family members. The reason is apparent – with happy customers, you get a reliable company that can grow with confidence. And that’s what NPS (net promoter score) is all about – customer loyalty and satisfaction....
Elon Musk buys Twitter
What do you do when you’re a billionaire who wants to buy a social media platform? You go and buy one, obviously! At least that’s what Elon Musk did on April 25. According to Reuters, Musk purchased Twitter Inc for $44 billion. That’s undoubtedly one of the hottest news coming from the social media world...