Do your contacts visit your website? Read your newsletters? Submit contact forms? Certainly, some of them are more active than others. Lead scoring is the method that will allow you to assign points for such activities, so that you know which contacts are the closest to making the purchase.
Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the trends that will influence marketing over the next 12 months, according to Kantar’s recently released predictions.
The European Union’s GDPR regulation imposes specific data security obligations on organizations which collect personal data. iPresso allows marketers to act in line with the regulation by providing them with such features as Profile Pages and Unsubscribe Pages, which will now all be accessible via new Consent Manager.
Web Push notifications are a great way to get your message across to website users, blog readers, shoppers and subscribers on a timely basis. You can use them to drive more traffic to your website, inform your customers about new promotions, recover abandoned carts, and re-engage your audience in many different ways.
90% of top content marketers prioritize their audience’s informational expectations over their company’s promotional messages, according to new research from the Content Marketing Institute.
Shipping options are considered to be one of the crucial aspects of online shopping by the Gen Z shoppers (consumers aged 16-24). According to the Great Expectations: Shipping, CX & Gen Z report from Neopost Shipping, 71% of them would be willing to increase their basket size for free hyperlocal delivery (1-3 hours).
Content marketing can benefit both customers and businesses. According to the latest report from Clutch, two in three people who read content marketing see it as useful and valuable, while 39% admit that it makes them more likely to purchase company’s products or services.
