Is email marketing still effective? When executed properly, yes! 77% of marketers have seen an increase in email engagement over the last 12 months. But in order to achieve such results, you need to stick to several principles and work stages. Let’s have a look at them.
The advantage of having a blog (and a content strategy) is the ability to "recover" value from old entries. Every professional blogger will tell you this: regularly refreshing your content is the key to better positioning. Updating old articles has become as important as creating new ones. How to do it? How can Marketing Automation help with this?
If you run an online store, a loyalty program can help you grow a stable business and enjoy long-lasting relations with your customers. Of course, such programs entail several elements, primarily related to maintaining constant communication with your target audience. And this is where our role begins. In this post, we want to show you how to automate a loyalty program in your company.
Marketing is constantly evolving, adapting to the changing needs and expectations of customers. One of the most fundamental and still important marketing tools is the AIDA model, which focuses on the stages of the customer's purchasing process and is the key to effectively engaging and convincing recipients. Today we will talk about what the AIDA model is and how to use it in marketing. And, of course, how to combine this model with marketing automation.
In marketing, personalization and the right timing can really boost the results you’re achieving. The information people see can only be effective if it’s presented to the right person, in the right context, and at the right time. That’s the essence of context-based marketing, sometimes referred to as contextual marketing. How this technique can help you increase your sales?
A website is not only a matter of presenting content and products. It is also a matter of effectively delivering this content to users. The most important thing is that your website is easily accessible and understandable, both for customers and search engines. An SEO audit is an integral part of every marketing strategy. Let's see how to conduct a comprehensive SEO audit step by step and how Marketing Automation can help you achieve better positions in search results.
The past few years have been very difficult for travel companies, primarily because of the recent pandemic. Today, though, things change, and people are more eager to travel. This means that travel and hospitality companies need to buckle up and increase their marketing efforts. And this is where our role begins!
