Artificial intelligence has already entered many sectors and industries. Online marketing is no exception. Thanks to AI, marketing activities are faster and more effective. Let’s have a look at how this tremendous technology transforms digital marketing and how you can implement it in your strategy. Artificial intelligence is a technology designed to help people execute...
49% of shoppers say they use Google to discover or find a new item or product. That’s why, in short, you should take care of the positioning of your website on Google. This way, you can attract more customers, close more deals, and sell more products. However, to achieve that goal, you need SEO. And...
Has your marketing adventure just begun? Or maybe you’ve started a new business recently, and you want it to flourish online and attract more and more customers? Whatever the case, you should master the basics of marketing. And we’re here to help! Unlike many people think, online marketing is an extremely vast discipline, comprising technical,...
It stands to reason that if you want your customers to buy more products in your online store, you have to recommend them. Product recommendations can be a source of more orders in your store at a relatively low cost. Still, many stores don’t exploit this technique as effectively as they could. In this post,...
Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see how you can make the most of email marketing without breaking any rules. In general, email marketing consists of two forms of...
Amazon Fashion Luxury Stores is a format introduced by this e-commerce giant back in 2020 in the United States. Now, Amazon wants to succeed in the difficult European market with the same idea. Luxury Stores will offer eight brands at the beginning, but according to the company – they will develop this format further in...
As a recent study published by Brightcove reveals, 85% of consumers worldwide rely heavily on video when they purchase goods and services online. Does it mean that the time for video content in e-commerce has come? The company asked consumers around the world about how important video is as a part of their purchase journeys....
