Tailoring your ads, newsletters, and website content to specific visitors enables you to create a much better UX (user experience) and close more deals. With iPresso’s help, you can automate the content you display to your users and potential customers. Let’s have a look at what options you have at your disposal.
Real-time marketing (RTM) is probably one of the most challenging marketing techniques ever. It requires good preparation and careful observation of what’s going on in your sector or the whole market. The good news is, though, that you can automate many aspects of this part of your marketing strategy. And today, we want to show you how.
You have a product with which you want to reach new customers. Your financial condition allows you to share some of the profits. At the same time, you feel that the company's advertising reach does not guarantee sales at the expected level. Maybe you should be interested in affiliate marketing?
We live in a world of influencers. Increasingly, to promote a brand online it is no longer enough (unfortunately) to have a good advertising idea and an interesting, thoughtful product. Customers need social proof, but they don't pay attention to the opinions of random, unknown people. They look for validation from someone they follow daily on social media. Let's talk about influencer marketing.
Online advertising is all about...clicks. A click means that a potential customer, upon seeing an ad creative, became interested enough to move on. A click is an increase in website traffic, brand awareness and a chance to improve sales results. CTR measures the effectiveness of your campaigns. Let's see how click-through rate is calculated and how to get a satisfactory CTR.
In marketing, context is everything that’s related to your customers, especially when it comes to their characteristics and activity online. Understanding the potential of this context, can help you move your conversations with customers to a whole new level. And iPresso is here to help.
Recently we wrote about performance marketing automation. Today we will take on performance marketing itself - what it is, how to do it well, what are the criteria for its effectiveness, and most importantly - what is better to beware of so that your marketing strategy doesn't take a hit.
