You have two ways of attracting customers – you can reach out to them (outbound marketing) or encourage them to come to your company (inbound marketing). In this post, we want to show you how to automate the latter strategy.
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Category: Articles
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How to create a landing page?
Landing pages created for a specific purpose (e.g., acquiring leads, newsletter signups, sales campaigns) are a good way to increase traffic and conversions. Let's walk through landing page design and consider what an ideal landing page should look like.
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How to implement Marketing Automation: Part two, next steps
In our previous article on this matter, we told you that marketing automation starts with selecting the right platform, getting to know its dashboard, and integrating it with other tools in your IT ecosystem (e.g., an e-commerce platform or a CRM system). Today, we want to focus on what’s next.
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What is whisper marketing?
The goal of whisper marketing is to generate a relevant message that will reach a predefined audience. The more whisper marketing resembles participation in a direct discussion or a story told with a twist - the better it works.
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How can you automate performance marketing?
Here at iPresso, we value performance marketing a lot! With this strategy, you can grow and scale your business – quickly and effectively. With performance marketing, you can reach new customers, mostly ones that are vitally interested in your services or products. And our platform is ready to help you with this area of your business. Let’s have a look at how iPresso help you make the most of performance marketing, specifically – Google Ads, WhatsApp, and push notifications.
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Marketing 4P or marketing mix – what is it?
This is one of the most essential marketing models. It has been the cornerstone of successful strategies for many years, and there is no indication that its popularity is about to end. Let's take a closer look at 4P marketing.
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Discover the first steps to implementing Marketing Automation
In most cases, marketing automation is not something you can implement overnight. A whole process is involved, primarily when it comes to integrating your current tools and platforms with marketing automation tools. So, what should you take into account when implementing MA for the first time?