KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing should assume that a single marketing manager or a specialist is not responsible for meeting the KPI’s requirements....
What is a Customer Data Platform (CDP)? It’s very specialized software for creating and managing a customer base. This base can be utilized by other applications. CDP draws from other sources, processes data and generates the client’s profile in the process. This data is then available for other applications, creating a MarTech stack. Customer Data...
MarTech is a set of technologies and marketing applications helping marketers in their daily tasks and boosting marketing campaigns. The problem is that marketers are overwhelmed with a number of applications and choices that come along with it. How can you limit the stack and choose only the best solutions? First of all, you have...
MarTech is tools and technologies that serve marketing. We can end this article here and now, except for one detail – a lot of marketing specialists don’t see the potential in this technology or can’t effectively use it. What to do to turn things around in your organization? MarTech or marketing technology, means all applications...
There is no efficient marketing campaign without measuring its results. Every action should be checked to allow conclusions about the current campaign and to design converting actions for the future. Marketing automation allows for very precise targeting of users and paying customers. All these actions are not however floating in space; a campaign has its...
Control groups allow for testing the effectiveness of marketing campaigns and changes in applications. Thanks to them, marketers gain transparency, an important argument for business intelligence activities, based on data. The data is the modern base for many marketing operations; you need a complete set, unspoiled by the wrongly chosen campaign elements. Testing scenarios are...
A control group lets you not only compare older and newer approach for a campaign, technical solution, a detail regarding UX/UI. A control group is a powerful tool for marketer, serving campaign personalization. Delivering tailored solutions for each client directly translates into web traffic and sales. Most of all, it shows your brand as innovative...
