There is no efficient marketing campaign without measuring its results. Every action should be checked to allow conclusions about the current campaign and to design converting actions for the future. Marketing automation allows for very precise targeting of users and paying customers. All these actions are not however floating in space; a campaign has its...
Control groups allow for testing the effectiveness of marketing campaigns and changes in applications. Thanks to them, marketers gain transparency, an important argument for business intelligence activities, based on data. The data is the modern base for many marketing operations; you need a complete set, unspoiled by the wrongly chosen campaign elements. Testing scenarios are...
A control group lets you not only compare older and newer approach for a campaign, technical solution, a detail regarding UX/UI. A control group is a powerful tool for marketer, serving campaign personalization. Delivering tailored solutions for each client directly translates into web traffic and sales. Most of all, it shows your brand as innovative...
Control groups in marketing are like control groups in medicine. One part of the groups receive a working, active substance and the other one gets a placebo. If you don’t know what control groups are, and why they are important in your daily operations, you risk your business taking a dive. Why are control groups...
Abandoned shopping intention is one of the greatest challenges that owners and managers of online shops have to deal with. Lack of drawing conclusions from the severed shopping process is a mistake that can lead to not only lower sales but also the loss of clients’ trust. The reasons internet users abandon the shopping cart...
Customers abandon shopping carts, as they say. But what exactly does it mean? When they decide to not finalize the transaction, what are the reasons not to buy? The reality is, that people abandon the shopping cart way before they add even one item. How is this possible? Customers abandon shops and their services, not...
What are the real effects of your specific marketing activities? Which communication channels are the most successful ones – emails, text messages, web push notifications? What gives you the best conversion rates and highest revenues? Now you can answer all those questions thanks to iPresso’s Campaign reports. Campaign reports in iPresso provide marketers with precise...
