Increased exposure and traffic, generated leads, improved sales, and loyal fans – those are the main benefits of social media marketing, according to the 2019 Social Media Marketing Industry Report from Social Media Examiner. The newly released research provides some interesting insights on the ways marketers use social media to grow and promote their businesses....
Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts through various stages of communication, lead nurturing processes and marketing campaigns. Pipelines are based on segmentation – iPresso automatically checks...
E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors. Speakers at the event discussed topics related to omnichannel communication, m-commerce, e-mail marketing, marketing automation, and the role of personalization, tailored messaging...
Meet the representatives of iPresso Media&Entertainment who will take part in one of the main events in the industry – Connected TV World Summit in London. Connected TV World Summit 2019 is the leading thought leadership event for the future of TV. iPresso will be there to explore and share innovative ideas that are poised...
Four in ten (41%) consumers say they are currently more comfortable and confident with how companies manage their data thanks to the introduction of the General Data Protection Regulation (GDPR) in May 2018 – according to Consumer email tracker 2019 report from DMA.
Do your contacts visit your website? Read your newsletters? Submit contact forms? Certainly, some of them are more active than others. Lead scoring is the method that will allow you to assign points for such activities, so that you know which contacts are the closest to making the purchase.
Web Push notifications are a great way to get your message across to website users, blog readers, shoppers and subscribers on a timely basis. You can use them to drive more traffic to your website, inform your customers about new promotions, recover abandoned carts, and re-engage your audience in many different ways.
