All individuals have the right to be informed about the collection and processing of their personal data. This is one of the basic principles of data processing under GDPR. Each person whose data is collected must be informed in detail about who collects information about them, what types of data are collected, for what purpose...
IBC is one of the largest and most influential media, entertainment and technology fairs in the world, showcasing 1,700 exhibitors in 14 halls. We’ll be there to discuss the most groundbreaking solutions for OTT media services. This year’s edition of this world-class event will be held on September 13-17 at the RAI Exhibition Centre in...
The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the acquisition of appropriate consents for personal data processing. Even though under GDPR consent is just one of six possible legal bases for lawful...
Increased exposure and traffic, generated leads, improved sales, and loyal fans – those are the main benefits of social media marketing, according to the 2019 Social Media Marketing Industry Report from Social Media Examiner. The newly released research provides some interesting insights on the ways marketers use social media to grow and promote their businesses....
Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts through various stages of communication, lead nurturing processes and marketing campaigns. Pipelines are based on segmentation – iPresso automatically checks...
E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors. Speakers at the event discussed topics related to omnichannel communication, m-commerce, e-mail marketing, marketing automation, and the role of personalization, tailored messaging...
Meet the representatives of iPresso Media&Entertainment who will take part in one of the main events in the industry – Connected TV World Summit in London. Connected TV World Summit 2019 is the leading thought leadership event for the future of TV. iPresso will be there to explore and share innovative ideas that are poised...
