90% of top content marketers prioritize their audience’s informational expectations over their company’s promotional messages, according to new research from the Content Marketing Institute.
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Category: Articles
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82% of Content Marketing Consumers Have Made Purchases of Company’s Products or Services
Content marketing can benefit both customers and businesses. According to the latest report from Clutch, two in three people who read content marketing see it as useful and valuable, while 39% admit that it makes them more likely to purchase company’s products or services.
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iPresso’s New Social Media Dashboard To Give You Quick Insight Into Crucial Stats
Social Media Dashboard in iPresso enables marketers to manage multiple accounts on platforms such as Facebook, Twitter, YouTube, Vimeo, and Slideshare. It makes handling social media super-easy by bringing all the metrics together.
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iPresso Among Capterra’s Top 20 Most Affordable MA Software Again!
For the second time in a row, iPresso was named by Capterra as one of the most affordable Marketing Automation solutions in the world! Affordability of MA systems was measured by average monthly cost, total number of features offered for that cost, and customer reviews.
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Machine Learning In iPresso’s Media Monitoring Feature
Web tracking and media monitoring are crucial elements of successful brand management. These are the features that allow you to immediately learn what is being said about your brand on news sites, social media, blogs and forums.
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GDPR In iPresso: New Capabilities Of Profile Pages
The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, is aimed at unification of data privacy requirements across the European Union. The regulation will impose new data security obligations on all companies handling EU residents’ personal data. iPresso’s Profile Pages allow companies to ensure that the data they process is managed...
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Send Purchase Data From Ecommerce Platforms Directly To iPresso!
Marketers who use ecommerce platforms such as Shopify can now transfer the data about their customers’ purchases directly to iPresso. This is made possible thanks to the system’s new contact activity – product purchase.