It is expected that in 2018 there will be around 2.67 billion social media users in the world. According to a report published by Personal Money Service, different generations tend to use different social media for different reasons. Brands will have to adjust their strategies to benefit from their social marketing efforts.
Targeting and personalisation (33%), social media engagement (29%) and conversion rate optimisation (28%) are among the top priorities for retailers in 2017, according to Econsultancy’s latest Digital Trends in Retail Report.
Marketing automation systems provide marketers with the tools they need to effectively communicate with customers. Their operation is characterised by multichannel approach, which includes such channels as email, text and voice messages, and pop-ups. Some of the new features include such forms of communication as web push and mobile push notifications.
Mobile push notifications are a new tool available in iPresso Marketing Automation. They may be used to better engage clients, send personalized messages to leads and recover abandoned carts.
iPresso is a system that provides huge opportunities in regard to collecting and leveraging behavioral and demographic data of customers. System’s capabilities are constantly developed through integrations with leading CRM systems, social media and apps, so that the communication with customers may be more effective.
Web push notifications are a new digital channel that allows marketers to engage their users in web browsers. They can be displayed to all the visitors who opted-in, even if they are not present on your website at that point of time. Some possible use cases of web pushes include informing subscribers when new content...
SMS campaigns are one of the most effective channels of communication with customers. iPresso provides advanced tools to personalize the content of such a message, define the sender’s name and generate real-time delivery reports. Automated SMS communication is especially useful in cases of delivery of reminders and confirmations concerning e.g. car service appointments or visits to a...
