The global marketing automation software market is forecast to reach $7.63 billion worldwide by 2025, according to a report by Grand View Research.
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Category: Articles
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Mobile will account for 26% of media consumption in 2019
More than a quarter of media consumption is going to be mobile in 2019, up from 19% last year, according to figures from Zenith’s Media Consumption Forecast.
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iPresso among the top affordable Marketing Automation solutions!
iPresso was featured in Capterra’s list of the top 20 most affordable Marketing Automation Software platforms.
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CommunicAsia 2017 kicked off with iPresso among exhibitors
iPresso takes part in the conference and exhibition that focuses on the latest developments and trends across the information and communications technology (ICT), digital multimedia and entertainment technology industries.
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Split your contacts into random test groups to get the best version of marketing scenario!
iPresso now allows you to split your contacts into a number of groups, so that you are be able to perform A/B/X testing of your marketing scenarios.
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Contact Dashboard in iPresso – stay in touch with the trends in your database!
Contact Dashboard is a new feature of iPresso that will allow marketers to keep their fingers on the pulse of customers’ behavior and activities.
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Every generation has its own social media habits and brands must adjust
It is expected that in 2018 there will be around 2.67 billion social media users in the world. According to a report published by Personal Money Service, different generations tend to use different social media for different reasons. Brands will have to adjust their strategies to benefit from their social marketing efforts.