According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.
Only 30% of B2B marketers say their companies are effective at content marketing, down from 38% last year, according to B2B Content Marketing Benchmarks, Budgets, and Trends — North America from Content Marketing Institute.
Though the number of global email users is forecast to reach 2.7 billion in 2016 and over 215 billion emails will be sent and received every day, a recent Yesmail survey revealed that retailers do not always know how to take adventage of this effective channel.
