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How will marketing automation increase Black Friday sales?

How will marketing automation increase Black Friday sales?

Black Friday is coming soon, are you ready/prepared for it? Do you have many customers and want to notify them all about the best promotions? Are you planning a huge time-limited sale, but are worried about whether you'll have time to send out all the messages? Use marketing automation tools and attract new customers on Black Friday!

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How to increase e-commerce sales? Take advantage of personalization of shopping recommendations

How to increase e-commerce sales? Take advantage of personalization of shopping recommendations

When running an online store, you certainly want to encourage customers to buy and offer them the most interesting products. Having a lot of goods from different categories, it's best to tailor ads to a specific audience and their shopping preferences. With iPresso, you will create personalized recommendation frames that will help you sell more.

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How to segment customers based on their shopping behaviors

How to segment customers based on their shopping behaviors

Customer segmentation allows you to make the most of your customer base and optimize communication so that it’s more relevant and personalized. This is especially important when it comes to segmenting customers based on their shopping behaviors. Let’s have a look at how you can use advanced customer segmentation to improve your sales and marketing efforts.

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The Future is Now. Marketing 6.0 – book review

The Future is Now. Marketing 6.0 – book review

We all know that many new technologies have been introduced over the years. Of course, forms of marketing have also evolved and adapted to society. Some of the most popular books showing the development of marketing are those by Philip Kotler, a prominent American economist. Are you curious to read the latest book “Marketing 6.0: The Future is Immersive”? Check out our review!

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Discover how automated marketing campaigns will remind you to buy and increase sales

Discover how automated marketing campaigns will remind you to buy and increase sales

Have you noticed an increase in abandoned processes in your online store? Someone added multiple products to the shopping cart, but did not complete the transaction? Many users show interest in your offers, although they do not ultimately make a purchase? Or maybe you're just looking for something to drive more sales? Apply automated marketing campaigns and win back undecided customers!

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The best way to get more leads

The best way to get more leads

Contact forms play a vital role in almost every lead generation process. With them, you can easily collect customer information and get more subscribers for your newsletter, as well as new customers. And they are extremely versatile and easy to implement. Let’s have a look at how contact forms available in iPresso can aid your lead generation strategy.