iPresso establishes a new office in Bangalore, India, to meet the growing demand for marketing automation in the APAC market.
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Category: News
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Consumers value personalized interactions with companies
65% of customers are more likely to buy from retailers that know their purchase history, according to Accenture Interactive’s new Personalization Pulse Check.
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Precise marketing campaigns due to segmentation in Marketing Automation
A properly segmented customer base is key in running effective marketing campaigns online. Marketing Automation systems, such as iPresso, allow marketers to precisely segment customers on the basis of their demographics and behavioural traits.
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Convergence of Marketing Automation and proximity marketing. How does it work?
Integration of Marketing Automation with capabilities of proximity marketing allows for efficient combination of digital marketing campaigns with communication in a brick-and-mortar shop.
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Automated marketing scenarios relieve marketers of repetitive tasks
Marketing Automation scenarios aim to make marketers’ work more efficient by using data gathered in the system to design personalized communications with leads and customers.
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How to use Marketing Automation scenario to remind your client about an upcoming visit?
Marketing Automation scenarios in iPresso may be used to automatically remind your clients of their upcoming visits (e.g. in healthcare), checkups (e.g. at an automobile repair shop) and any other appointments.
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Marketing Automation revenue totaled $1.8 billion in 2015
B2B Marketing Automation keeps growing rapidly, according to Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide report. In 2015 the revenue of MA systems totaled $1.8 billion, making it the third consecutive year of 50% year-over-year increases.