Big data analytics and the Internet of Things (IoT) are projected to add £322 billion to the UK economy by 2020, according to new research conducted by the Centre for Economics and Business Research (Cebr).
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Category: News
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Loyalty program enrolment on the rise
There are currently 3.3 billion loyalty program memberships in the United States, which averages 29 per one household, according to a study from Selfstartr.
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Internet of Things market to be worth $1.88 trillion by 2022
The worldwide IoT (Internet of Things) market is expected reach $1.88 trillion by 2022 from $605.69 billion in 2014, growing at CAGR of 15.2%, according to the new study by Grand View Research.
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Email marketing as popular as ever, but many retailers don’t know how to personalize
Though the number of global email users is forecast to reach 2.7 billion in 2016 and over 215 billion emails will be sent and received every day, a recent Yesmail survey revealed that retailers do not always know how to take adventage of this effective channel.
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iPresso among top Marketing Automation solutions in Venture Beat’s report
The latest The Marketing Technology Universe report from Venture Beat confirms iPresso’s position among the world’s best Marketing Automation solutions. That’s yet another global success of the leading Polish Marketing Automation system.
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Marketing Automation – the best in terms of ROI
58% of US B2B marketers expect Marketing Automation to deliver ROI, according to a Spear Marketing Group survey. They also count on content marketing (51%) and SEO (36%).