The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the acquisition of appropriate consents for personal data processing. Even though under GDPR consent is just one of six possible legal bases for lawful...
Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a slider, or filling out a contact form field. This mechanism allows you to collect data on specific contact activities, update their attributes which...
What are the best ways to build long-term relationships with customers and win their loyalty? iPresso provides marketers with numerous tools that allow them to achieve those goals. Building customer loyalty, growing contact database, and carrying out sophisticated marketing campaigns – those are just some of the ways in which marketers employ the iPresso Enterprise’s...
Increasing number of Internet users worldwide, growing popularity of mobile devices, crucial role of recommendations, and visual communication – those are some of key trends that are shaping the Internet, according to Mary Meeker’s Internet Trends 2019 report. Publication of Mary Meeker’s Internet Trends report is an important event anticipated every year by marketers, managers,...
It’s no news that weather conditions influence not only the popularity of specific products, but also customers’ mood and their readiness to go shopping. There are, however, many other types of data, that can directly shape customers’ attitude, preferences, and their willingness to spend money. iPresso Satellite is a trailblazing solution that enables marketers collect...
How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the data, and to make well-informed decisions to improve the results of their actions. Which KPIs should marketers be tracking? Here are examples...
It’s been just over a year since the General Data Protection Regulation came into force. The European Union’s privacy law established stricter rules for businesses and organizations that process personal information, while providing consumers with greater control over their data. Let’s take a look at some data on how the regulation has been implemented and...
