As you read our posts, you are sure to see many advantages from using Marketing Automation (MA). Depending on your preferences, you should tailor your automation tools to your industry and choose the right system. In this article, you will learn all about the iPresso platform and see why you should use it in your business.
If you’re currently thinking about implementing marketing automation in your business, you surely are also considering potential benefits. Some of them take longer, and some are visible almost immediately. In this post, we’ll mostly focus on the latter ones. Here’s why implementing marketing automation simply makes a lot of sense.
Implementing marketing automation and the time needed to finish this process differs depending on what features you need and how large your company is. In this post, we will analyze three different scenarios and show how long it can take to implement marketing automation in three different companies. We will also mention factors you need to take into consideration when deciding how long implementing MA can take in your company.
When planning to implement marketing automation (MA) to your business, you need to consider all the advantages and disadvantages of this solution and allocate an adequate budget even if only for specialized software. Are you asking yourself whether this type of investment will pay off? This article is just for you!
After implementing marketing automation (MA) in your company, you've probably wondered if the costs are too high. When taking any action, there's always a concern that the planned changes won't bring benefits that outweigh the various fees. Did you know that you can easily check whether the investment is paying off? It is a good idea to calculate ROI from time to time, and in this article you will learn how to do it.
Marketing automation is a tremendous tool, but many still think it’s mostly for large companies with extensive procedures and several marketing channels in use. Is this really true? That is not necessarily the case; thanks to marketing automation platforms such as iPresso, even a small team can successfully implement and take advantage of marketing automation! Let’s see how.
Wanting to have campaigns that are best tailored to individual customers, you need to pay attention to many factors. At first, it seems downright impossible to segment your audience properly, since people have different interests. But what if you could see what actions a particular user performs? Learn about behavioral data analysis and how to use it in conjunction with Marketing Automation.
