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Marketing automation in B2B and B2C – key differences

Marketing automation in B2B and B2C – key differences

When you're running a business, you're sure to be looking for easy-to-use, convenient tools to increase sales. Many companies use Marketing Automation for individual customers to improve communications and gain more conversions, but keep in mind that marketing automation is also useful for B2B companies. In today's article, we'll show you the differences of its use in these two business models.