Do you use promotions and discounts in your online business? As it happens, you should! And there are at least five good reasons why they should be a part of your marketing-slash-sales strategy.
Leads, often referred to as prospects, are immensely important for the development of your business. They are especially important in B2B, but B2C companies should also be interested in lead nurturing. In this post, we will show you what lead nurturing is all about, its crucial components, and how it all relates to marketing automation....