Mobile devices are already leading when it comes to product research and advocacy. But according to the new research from GlobalWebIndex, in recent years they have also come close to becoming as popular as PCs and laptops for the transaction phase of the purchase journey.
Targeting and personalisation (33%), social media engagement (29%) and conversion rate optimisation (28%) are among the top priorities for retailers in 2017, according to Econsultancy’s latest Digital Trends in Retail Report.
The Omnichannel Retailing Forum Fall 2016, which was held in Warsaw on November 23, focused on the major challenges in the retail industry. One of the thematic sessions of the conference was devoted to marketing automation as the foundation of omni-channel sales.
