Smartphone’s increasingly popular as an online purchasing device

Mobile devices are already leading when it comes to product research and advocacy. But according to the new research from GlobalWebIndex, in recent years they have also come close to becoming as popular as PCs and laptops for the transaction phase of the purchase journey.

Mobile devices are fast catching personal computers and laptops as the favorite online purchasing tool.

The GlobaWebIndex’s data shows steady decline for PC/laptop usage for purchasing online, while mobile devices are gaining traction. At the end of 2015, 73% of customers who purchased a product online, made the transaction via their PC or laptop while 46% used a smartphone. In the last quarter of 2016, the difference diminished to just 5-percentage points (58% for PC/laptops, 53% for smartphones).

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