Drip marketing is a method of reaching the appropriate target group in an automated way. This is something for which marketing automation will be perfect. How to do it?
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Tag: communication
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What is UTM?
Marketing makes no sense without analytics. When doing any promotional campaigns, it's a good idea to monitor inputs and other activities on the website. With the help of UTM tags, you can identify traffic from external sources. Is it worth betting on UTM? What are the types of UTM parameters? What are the benefits of using UTM parameters? Here we go.
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Why do you need content automation?
Tailoring your ads, newsletters, and website content to specific visitors enables you to create a much better UX (user experience) and close more deals. With iPresso’s help, you can automate the content you display to your users and potential customers. Let’s have a look at what options you have at your disposal.
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What is affiliate marketing? When is it worth to conducting it?
You have a product with which you want to reach new customers. Your financial condition allows you to share some of the profits. At the same time, you feel that the company's advertising reach does not guarantee sales at the expected level. Maybe you should be interested in affiliate marketing?
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What is whisper marketing?
The goal of whisper marketing is to generate a relevant message that will reach a predefined audience. The more whisper marketing resembles participation in a direct discussion or a story told with a twist - the better it works.
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Marketing 4P or marketing mix – what is it?
This is one of the most essential marketing models. It has been the cornerstone of successful strategies for many years, and there is no indication that its popularity is about to end. Let's take a closer look at 4P marketing.
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What is a CTA?
Any (reasonable) marketer will agree that CTA is of great importance. It's one of the best tools for generating leads, or, in effect, growing your business. However, it still happens that the placement of a CTA is forgotten. Let's talk about how to write a catchy CTA and increase the effectiveness of ads.