In the dynamic digital marketing landscape, companies need to up their game by turning to data-driven strategies that enable them to make informed decisions and improve their campaigns. Put briefly, data-driven marketing is a very effective approach to online marketing and advertising that leverages data analytics, customer insights, and diverse marketing technologies (including marketing automation!) to create targeted and personalized campaigns. In this article, we will show you what data-driven marketing is all about. We will also have a look at its importance in the modern business environment and practical steps on how you can implement it effectively.