Automated marketing scenarios relieve marketers of repetitive tasks

Posted on 13 May 201613 May 2016 by Michał

Marketing Automation scenarios aim to make marketers’ work more efficient by using data gathered in the system to design personalized communications with leads and customers.

Marketing Automation revenue totaled $1.8 billion in 2015

Posted on 22 March 20164 May 2016 by Michał

B2B Marketing Automation keeps growing rapidly, according to Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide report. In 2015 the revenue of MA systems totaled $1.8 billion, making it the third consecutive year of 50% year-over-year increases.

91% of companies using Marketing Automation rate it as successful

Posted on 12 February 20161 June 2016 by Michał

According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.