Marketing Automation revenue totaled $1.8 billion in 2015

Marketing Automation revenue totaled $1.8 billion in 2015

B2B Marketing Automation keeps growing rapidly, according to Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide report. In 2015 the revenue of MA systems totaled $1.8 billion, making it the third consecutive year of 50% year-over-year increases.

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91% of companies using Marketing Automation rate it as successful

91% of companies using Marketing Automation rate it as successful

According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.

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