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iPresso Marketing Automation

Customer Data Platform – do you make the most of your data?

CDPs are digital platforms enabling you to gather data about your customers from all the available sources and integrate them in one place. This solution has obvious benefits, just to mention improved data analytics. Today, we want to show you what CDPs are all about and how they can help you improve your sales and marketing efforts.

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Marketing automation in e-commerce: Huge potential for your business

Marketing automation in e-commerce: Huge potential for your business

Marketing automation comes in handy in almost every sector and company, but this technology truly shines in e-commerce. As it happens, in online trade, it’s all about well-designed, repetitive processes. And that’s exactly what marketing automation offers. We want to show you how marketing automation can take your e-commerce business to a whole new level.

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MarTech - iPresso Marketing Automation

How martech ups your marketing and customer service game

Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...