When running a business, developing an effective e-mail marketing strategy becomes a key aspect. It is a tool that is not only an integral part of today's business world, but is also dynamically gaining popularity over the years.
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Tag: iPresso system
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What is data-driven marketing?
In the dynamic digital marketing landscape, companies need to up their game by turning to data-driven strategies that enable them to make informed decisions and improve their campaigns. Put briefly, data-driven marketing is a very effective approach to online marketing and advertising that leverages data analytics, customer insights, and diverse marketing technologies (including marketing automation!) to create targeted and personalized campaigns. In this article, we will show you what data-driven marketing is all about. We will also have a look at its importance in the modern business environment and practical steps on how you can implement it effectively.
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How to create emails that get results?
Email content marketing enables brands to communicate effectively and efficiently with potential customers. Moreover, with email segmentation, marketing teams can send the right messages to the right prospects. Over time, email marketing content can help your business grow by improving brand recognition and customer loyalty.
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E-mail marketing in the Travel industry
E-mail marketing is one of the most profitable tools compared to other advertising methods. The effectiveness of mailings is impressive - the average return on investment is $36 for each spent. How will e-mail marketing work in the Travel industry?
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How to collect data for email segmentation purposes?
If you want to collect emails from your customers, it is vital to introduce segmentation as quickly as possible. This way, you can keep your email marketing relevant to your audience, especially if you provide more than one service. In this post, we want to show you how you can segment your customers and keep your email marketing effective.
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7 reasons why you need Marketing Automation
Personalized communication that helps you in lead nurturing, huge time savings, and full marketing scalability – these are just three reasons why you should invest in marketing automation. And we have four more!
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Why should you integrate your marketing automation platform with CRM?
Marketing automation is almost never a lonely island – it works with other tools and platforms in your company to create one fully functional sales and marketing ecosystem. CRM is a good example of a tool that should be integrated with marketing automation. Let’s see what benefits such a combination will give to your company.