Marketing automation is a versatile tool that can be used to improve the effectiveness of your marketing strategy, save a lot of time, and improve user experience (UX). What’s more, marketing automation can easily be used in almost all sectors and industries!
Quite a few companies are struggling with too few customers and a lack of appropriate tools to attract new people interested in their offerings. Those who have already dealt with this problem, however, may be severely disappointed as they continue to fail to achieve impressive results. It is important to remember that having a large number of users interested in our products does not guarantee profits and high sales. What is important is that the customer shows commitment and is willing to come back and use the company's services many times. If you're wondering what you can do to make sure people don't just make one-time transactions with you, this article is for you! We'll show you how to use marketing automation to build customer loyalty.
WhatsApp is one of the most popular messengers out there. It’s a fantastic tool that allows you to stay in touch with your customers all over the world and distribute not just text messages but also media and vouchers. WhatsApp is far more flexible and effective compared to standard text messages, and now, thanks to iPresso, you can automate your communication flows and interactions with customers. Let’s see how!
Did you know that SMS messages are received by most recipients in just a few minutes? A short message about, for example, a limited-time promotion, can effectively encourage customers to take advantage of the offer, and even attract new interested people. No wonder, then, that companies are increasingly eager to create marketing campaigns based on this form of contact. Well-constructed and personalized SMS marketing helps increase conversions and sales. Wondering how to use it in your business and what you need it for? This article is just for you!
The information you have about your site's users is much more important than you think. No matter what kind of business you have, your contact base is a tremendous value and it is the basis for contacting your audience. Without it, it is impossible, among other things, to personalize marketing campaigns and target ads to specific people. In this article, we will help you build your contact base. You will also get a lot of tips to expand it in the future.
The key to customer engagement lies in understanding their needs, interests, and behaviors. Marketers who know what their target audience really wants can craft more effective messaging and offers, leading to increased customer engagement and, ultimately, higher sales levels as well. If that’s what you’re struggling with right now, how can our Customer Data Platform (CDP) help?
In the next post we will talk about our CDP (Customer Data Platform). But when it comes to your contacts (clients, users, vendors, etc.) and keeping them organized – our contact database management feature is perfectly sufficient. In this post, we want to show you some of the features of this tool so that you can see how to automate the majority of work related to your databases. Let’s get right to it!
