Marketing automation is a tremendous tool, but many still think it’s mostly for large companies with extensive procedures and several marketing channels in use. Is this really true? That is not necessarily the case; thanks to marketing automation platforms such as iPresso, even a small team can successfully implement and take advantage of marketing automation! Let’s see how.
When you're running a business, you're bound to communicate in various ways with your audience. The right content can contribute to higher conversions and sales on your site. So it's important to use the communication channel preferred by a particular user and to tailor messages to the customer. If you want to run effective marketing campaigns, you should use segmentation, and we will tell you how to do it.
Wanting to have campaigns that are best tailored to individual customers, you need to pay attention to many factors. At first, it seems downright impossible to segment your audience properly, since people have different interests. But what if you could see what actions a particular user performs? Learn about behavioral data analysis and how to use it in conjunction with Marketing Automation.
More and more companies are using marketing automation to better communicate with customers and increase conversions and sales. Marketing Automation tools allow you to reach users quickly and easily, saving you time and money. In this article, you'll learn what a marketing automation specialist does and why you should have one in your company.
Quite a few companies are struggling with too few customers and a lack of appropriate tools to attract new people interested in their offerings. Those who have already dealt with this problem, however, may be severely disappointed as they continue to fail to achieve impressive results. It is important to remember that having a large number of users interested in our products does not guarantee profits and high sales. What is important is that the customer shows commitment and is willing to come back and use the company's services many times. If you're wondering what you can do to make sure people don't just make one-time transactions with you, this article is for you! We'll show you how to use marketing automation to build customer loyalty.
WhatsApp is one of the most popular messengers out there. It’s a fantastic tool that allows you to stay in touch with your customers all over the world and distribute not just text messages but also media and vouchers. WhatsApp is far more flexible and effective compared to standard text messages, and now, thanks to iPresso, you can automate your communication flows and interactions with customers. Let’s see how!
The information you have about your site's users is much more important than you think. No matter what kind of business you have, your contact base is a tremendous value and it is the basis for contacting your audience. Without it, it is impossible, among other things, to personalize marketing campaigns and target ads to specific people. In this article, we will help you build your contact base. You will also get a lot of tips to expand it in the future.
