When you're running a business, you're sure to be looking for easy-to-use, convenient tools to increase sales. Many companies use Marketing Automation for individual customers to improve communications and gain more conversions, but keep in mind that marketing automation is also useful for B2B companies. In today's article, we'll show you the differences of its use in these two business models.
The use of Marketing Automation brings many benefits to employees. Not only does it make work easier, but it also reduces the time to perform duties and reduces the possibility of mistakes. In this article, we will show that, properly used, marketing automation significantly increases team productivity.
Implementing marketing automation and the time needed to finish this process differs depending on what features you need and how large your company is. In this post, we will analyze three different scenarios and show how long it can take to implement marketing automation in three different companies. We will also mention factors you need to take into consideration when deciding how long implementing MA can take in your company.
When planning to implement marketing automation (MA) to your business, you need to consider all the advantages and disadvantages of this solution and allocate an adequate budget even if only for specialized software. Are you asking yourself whether this type of investment will pay off? This article is just for you!
Omnichannel is a strategy for almost any company operating at least partially online. Implementing this approach can help you get more customers, build a consistent brand image, and cultivate good, long-term relations with your target audience. However, implementing omnichannel differs between companies. That's why we want to show you five practical examples of how you can implement this strategy in your business. Let's have a look!
A database with information about customers and potential stakeholders is extremely useful for any company. It is thanks to it and properly collected data that it is possible to create tailored content for the audience and transmit messages through the appropriate communication channel. Getting new people into the database can be quite a problem, due to the limited contact with the anonymous user. People are often reluctant to give out information about themselves and are afraid of invasion of privacy. Of course, nowadays the security of customer data should be a priority. In this article you will learn about various ways to increase contacts in the database and obtain valuable data in a user-friendly way.
After implementing marketing automation (MA) in your company, you've probably wondered if the costs are too high. When taking any action, there's always a concern that the planned changes won't bring benefits that outweigh the various fees. Did you know that you can easily check whether the investment is paying off? It is a good idea to calculate ROI from time to time, and in this article you will learn how to do it.
