Customer segmentation is one of the most effective marketing strategies you can use to understand and service a diverse customer base in an effective and personalized manner. The shortest explanation of this strategy revolves around creating several sub-groups of consumers or clients (known as segments) based on shared characteristics or interests. In this article, we will show you how this strategy can be implemented in two sectors – e-commerce and education.
In iPresso, we are constantly making changes to how the system works. But now we have decided to make one major change that you definitely won't miss!
You’ve been reading about marketing automation for some time now. Marketing automation surely can take your business to a whole new level, where work is streamlined and more effective. But where do you start? What should be your first step? That’s what we want to talk about in this post.
The educational sector struggles with many challenges. Some of them entail getting more students/participants while others, communicating with the target audience and distributing educational material effectively. In this post, we want to show you how marketing automation can streamline your work, whether you run a university, a language school, or a training company.
Have you ever heard of RTM (real-time marketing)? This strategy can give your brand a significant boost in a short period. However, there are several important boxes to tick, and if you don’t do RTM correctly – you can end up being ridiculed or even hated by your fans. Let’s have a look at what you need to know about RTM.
Can sales be planned? To some extent, thanks to marketing automation scenarios – yes! In this blog post, we want to show you how your sales and marketing-related activities can be automated...
AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...
