Cross selling and upselling are two of the most effective sales strategies. They are especially helpful in the travel industry where there is always something else you can offer to increase the value of the order or booking. If you run a hotel, a travel agency, or a booking platform, you can use both strategies to grow your sales significantly. Let’s see how you can do so with iPresso.
Marketing automation is not only a tool to make your work easier, but also a great way to increase the effectiveness of your marketing team. By properly using automation, you can save time, increase customer engagement and generate better results.
Marketing automation is a tool that can radically change the way you build your company's brand. If you want to learn how to stand out from the competition thanks to modern technology, you've come to the perfect place.
Why is personalization so important? In an era of information overload, consumers are bombarded with hundreds, if not thousands, of advertising messages every day. To capture their attention, brands must offer content that is not only relevant, but also tailored to each user's unique needs. Personalization allows you to create more relevant and meaningful interactions, which in turn leads to higher customer satisfaction, greater loyalty and better business results.
In today's e-commerce world, where competition is fierce and customers' attention is hard to gain, the effective use of various communication channels is becoming a key element of any company's marketing strategy. One of the most effective tools in this regard is SMS in Marketing Automation. In this article, we will analyze how SMS can be effectively used as part of Marketing Automation, presenting strategies, application examples and the latest statistics proving the effectiveness of this approach.
FMCG is one of those sectors where companies do their marketing mostly offline (due to the nature of the product). Of course, there are still online activities – FMCG companies have websites, use online ads, and sometimes even send out newsletters, but most of the time, people buy these products offline in the nearby grocery store, so FMCG communication must comprise the offline aspect. And that’s what we want to talk about.
In the world of e-commerce, where competition is becoming increasingly fierce, effectively increasing the value of the shopping cart is becoming a key goal for many online stores. In this competition, a tool that can significantly help companies achieve this goal is Marketing Automation. By using automation of marketing processes, companies can provide customers with personalized offers, product recommendations and incentives to add additional products to the cart. In this article, we will look at the benefits of using Marketing Automation in the context of increasing the value of the shopping cart and what strategies are worth implementing.
