Even if you have the best automation tool, you won't realize its full potential without measuring its effectiveness. How do you know if what you're doing is right? We will help you assess the effectiveness of your marketing automation.
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Tag: marketing automation
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How to use customer data to personalize marketing automation scenarios: 3 examples
Marketing automation scenarios can streamline your marketing efforts and make them far more effective. However, to make the most of this solution, you need to have as much data about your customers as possible. In this post, we want to show you three examples of how different businesses can utilize marketing automation scenarios to reach their customers more effectively.
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Use marketing automation to improve your customer retention
Nowadays, customer retention is as important as acquiring new customers. Retaining customers not only ensures a steady revenue stream but also helps build a loyal customer base and, as a result, a stable business. The better you are at keeping customers engaged in communication with your brand, the faster your business will grow. And this is something marketing automation can help you with! Let’s see how you can increase customer retention using our platform.
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Using contact forms in marketing automation
Contact forms are an effective marketing automation tool. An easy-to-implement solution that allows you to effectively generate leads and build a valuable contact database. How to do it in practice?
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Automate getting customer reviews in e-commerce
If you run an online store, customer reviews, both about your store and your products, can help you gain the trust of new customers who are about to place their first order in your store. If you run a medium-sized or large online store, you surely see that gathering those reviews manually is ineffective and time-consuming. With iPresso, you can automate getting customer reviews; let’s see how.
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Single opt-in vs double opt-in
In e-mail marketing, an important element of building a list of subscribers is choosing the appropriate opt-in method. Single opt-in and double opt-in are the two most commonly used methods, each of them has its advantages and disadvantages. In this article, we will discuss the differences between them, the advantages and disadvantages of both methods, and how marketing automation can support their implementation.
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Using a customer journey map to personalize your email marketing
Personalizing your email marketing is the key to increasing engagement and conversions with your audience. One of the most effective tools that can help with this is a customer journey map. This concept allows companies to better understand customer experiences and needs at different stages of their interaction with the brand. In this article, we will discuss what a customer journey map is, how it can be used to personalize email marketing, and how marketing automation can support this process.