Do you use buyer (or customer) personas in your marketing activities? With them, you can craft more accurate and effective marketing campaigns, develop a more in-depth bond with your customers, and offer them improved CX. Let’s see what there is to know about customer personas.
In early October 2022, Gartner published a study showing that marketers use just 42% of the capabilities available in their martech stack overall.
The first text/SMS message was sent exactly 30 years ago – in December 1992. Today, around 270,000 text messages are sent worldwide daily. This tool has quickly gained traction due to obvious advantages – especially convenience and speed.
Are you looking for a quick and effective way of staying in touch with customers, both on personal computers and mobile devices? If so, consider push notifications as your best bet.
So, you’ve heard that marketing automation is a beneficial tool helping your company save a lot of time and money. And while that’s 100% true, you cannot just decide that henceforth, you start applying it in your everyday operations.
In this blog post, we want to show you what email marketing automation is all about and how it can streamline your everyday work.
Yes, at least according to Sara R. Moulton, Head of Content at Playable. She claims that interactive content can help marketers drive more concentrated customer engagement.
