Marketing automation systems provide marketers with the tools they need to effectively communicate with customers. Their operation is characterised by multichannel approach, which includes such channels as email, text and voice messages, and pop-ups. Some of the new features include such forms of communication as web push and mobile push notifications.
A new option introduced in iPresso allows to grant authorization to various groups of employees or departments of a company to access different parts of customer databases.
iPresso is a system that provides huge opportunities in regard to collecting and leveraging behavioral and demographic data of customers. System’s capabilities are constantly developed through integrations with leading CRM systems, social media and apps, so that the communication with customers may be more effective.
Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.
Web push notifications are a new digital channel that allows marketers to engage their users in web browsers. They can be displayed to all the visitors who opted-in, even if they are not present on your website at that point of time. Some possible use cases of web pushes include informing subscribers when new content...
SMS campaigns are one of the most effective channels of communication with customers. iPresso provides advanced tools to personalize the content of such a message, define the sender’s name and generate real-time delivery reports. Automated SMS communication is especially useful in cases of delivery of reminders and confirmations concerning e.g. car service appointments or visits to a...
iPresso establishes a new office in Bangalore, India, to meet the growing demand for marketing automation in the APAC market.
